Six years ago, Black & Decker
purchased the Delta and Porter-Cable brands from Pentair. More
recently, Stanley and Black & Decker merged in early November of
last year to create the new Stanley Black & Decker - a company
with an estimated net worth of $8.4 billion. It encompasses The
Stanley Works, Bostitch, Black & Decker, DeWalt, Delta and
Porter-Cable brands, among several others.
I've been curious about how the
subsidiary companies within this umbrella are adjusting to the new
corporate structure and what opportunities it provides to their
development of woodworking products. Last week, I had the chance to
speak with Bill Harman, director of marketing for Delta, who helped
bring me up to speed on some of their latest tools. He also provided
a glimpse into how Delta's new parent company is helping it meet the
needs of woodworkers these days, as well as the challenges Delta
faces to build high quality tools in today's global marketplace.
Principally, Bill says Delta is
benefiting from last November's merger. "Stanley Black & Decker
provides an infusion of resources for us, which is allowing us to do
some different and exciting things...Behind the scenes, I can tell
you we are going to continue to move woodworking forward from the
Delta and Porter-Cable brands in the months and years to come."
One area Stanley Black & Decker is
pursuing vigorously is patenting. Bill reported that, in a recent
edition of the Wall Street Journal, Black & Decker was rated as
the second highest U.S.-based company in terms of patent
applications. He feels it testifies to the company's commitment to
retain its unique tool feature sets as long as possible. "It
(patenting) allows us to sustain a premium price point and not have
to chase costs with our competition to a point that we're hampering
quality...We want to deliver the best quality day in and day out."
Arriving at those unique "feature
sets" is a process that takes Bill and his team out into the field
and into woodworking shops to conduct extensive research. "We
shadow end users so we can stand back, watch and better understand
how they use their tools. We want to develop application solutions
instead of just another product on the market."
In this regard, Bill directed me to a
feature on Delta's new 18-900L 18-in. Laser Drill Press, developed
specifically to address a typical hassle with most drill presses:
changing speeds. Delta's field studies confirmed that many of us
either never change a drill press's speed, do it as infrequently as
possible or try to compensate for a different speed by plunging more
slowly or quickly. The new drill press includes a patent-pending
Auto-Tensioning Belt Drive System that uses an idler pulley to make
speed changes more convenient. It's also designed to maintain
constant belt tension, which prevents slipping and eliminates the
need for manual adjustment. The new drill press comes with an
oversized table that tips left and right as well as tilts forward up
to 48° for setting compound drilling angles. Here's a feature that
should come in very handy for woodworking.
A new 13-in. Portable Thickness Planer
(model 22-590) also includes several end user-inspired features. One
is an Infinite Micro-Adjust Depth Stop. Bill says that, while the
cutterhead on other typical benchtop planers can be locked at only a
handful of material thicknesses, Delta learned that woodworkers are
more concerned about uniformity from one board to the next—not
necessarily hitting a perfect 3/4- or 1/2-in. standard. So, the new
Delta planer enables the machine to be set and locked to any material
thickness between 1/4 and 1-1/4 in. as well as to a number of pre-set
detents. It also has a full-width material removal gauge so that
thickness evaluations are made not just from a narrow area in the
middle of the cutterhead — the usual gauge style — but from
wherever you feed a workpiece into the machine, and on any width
stock. Delta hopes the new gauge will also help extend the life of
the planer knives by encouraging use of the left and right ends of
the knives as well as the center area.
Aside from learning about these new
products and their enhancements, I asked Bill to comment on Delta's
current position regarding building more "Made in America" tools.
It's a factor Delta is proud to display on the front of the latest
Unisaw, re-designed and launched a few years ago. I've witnessed firsthand the
saws being assembled at the company's Jackson, Tennessee,
manufacturing facility.
Bill was quick to point out that in
addition to the Unisaw, a number of other Delta machines are made in
the United States, including radial arm saws, shapers and line-boring
machines. A new series of saw blades as well as Delta's Biesemeyer
fences also are manufactured here. However, Delta has learned through
ongoing focus group research that an American-made tool is not the
only factor considered important by many end users. Woodworkers also
want feature sets that will deliver the "real world" performance
they expect from the tool, and this is key to their buying decision.
So is a competitive price.
Harman maintains that Delta will seek
the best sources to develop and build its new machinery, in order to
deliver high quality and the application-driven features we request.
Whether that means the company makes the machine internally or
sources it elsewhere is a decision made on a "case by case basis,"
and in a fiscally responsible manner. On this last point, I
appreciated Bill's candor and honesty. There's no debating the fact
that the 21st century is a global marketplace.
Long story short, it appears Delta is
forging ahead with a stronger base of resources from its new Stanley
Black & Decker parent. Their continued focus on meeting the needs
of tool users is an important goal, as its always been, and of course
we woodworkers benefit directly from those efforts. In today's
challenging economic times, creating new and improved machinery at
prices we are willing to pay is no small undertaking for any
manufacturer - Delta included. But, according to Bill Harman, Delta is
prepared for the challenge. I know I'll look forward to seeing what
lies ahead from one of woodworking's industry leaders.